How to build a DIY digital marketing plan

The internet is without a doubt the most exciting marketing opportunity your business will ever have.

It’s never before been possible to reach so many people with so little money or effort. The UK economy may not have emerged fully from the recession – but for those of us who invest our time and energy into smart online marketing, we have the best possible tool to beat this.

See, the real beauty of the web is the way it encourages entrepreneurial developers to fill any tiny opportunity gap they find. Every day someone somewhere around the world launches a new web concept, including new ways of talking to people who are online. Which means every day there is more and more opportunity for you to reach an audience that might buy what you sell.

Successfully exploiting these opportunities is not just about a one way conversation (i.e. “please buy this”).

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Olam’s Farming Systems offer has merit, valuer says

May 23 –Olam International Ltd.’s offer to mop up shares of NZ Farming Systems Uruguay Ltd. it doesn’t already own has merit, though shifts in dairy prices and the exchange rate will change the playing field.

Grant Samuel’s independent report found the Singaporean food commodities group’s 70 cents-a-share offer for the remaining shares is above its 60 cents-to- 69 cents valuation range. Farming Systems’ independent directors have supporting the proposal on the basis of the report.

The value is reliant on Olam’s forecast milk price, which would increase by 8 cents a share, based on a 1 U.S.

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5 Different Multiple Income Stream Strategies Shared by Readers

A month ago, I asked readers to share their stories about how they have created multiple diversified income streams by choice.

15 readers shared their stories in the comments and I really enjoyed hearing what others were doing. I am sure you will too, so I decided to provide some highlights and boil down each story into a strategy-type.

Hopefully it gets your creative juices flowing, as it did mine.

The Best of Both Worlds Strategy:

Rita quit her corporate job, but maintained much of the same clientelle on her own. Her income was roughly the same on much less hours. Rita didnt mention this, but this is also a great way to diversify employers (instead of having one employer, she has a number of clients, distributing her risk of getting laid off).

With all of her new found free time, she started up a dog grooming and walking business because she loves dogs.

More freedom, time, passion, and diversification.

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HP Weighs on Dow; JP Morgan Lifts Financial ETFs

Hewlett-Packard’s reduced full-year profit hurt the Dow on Tuesday as the stock lost more than 7%, but strength in JP Morgan and the bank exchange traded funds helped offset some of the damage.

Technology ETFs felt a headwind Tuesday from Hewlett-Packard.

However, an ETF following large tech stocks listed on the Nasdaq closed slightly positive Tuesday while the major indicators slipped and traders keyed on Dell earnings and slowing momentum in Apple shares.

Bank ETFs were higher Tuesday in the face of a down market, benefiting from a 2% rise in JP Morgan as the company held its annual shareholder meeting. Chief Executive Jamie Dimon told shareholders the economy could be at the beginning of a self-sustaining recovery, Reuters reported. The JP Morgan CEO also apologized for mistakes the bank made in handling foreclosures, Bloomberg reported. SPDR KBW Bank ETF closed up 1.63% on Tuesday. JP Morgan is the top holding at 8.6% of the portfolio.

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