SEO 101: What is Search Engine Optimization?

It’s one thing to read about SEO, that is to say “Search Engine Optimization.” It’s quite another thing, however, to actually understand the practical theory behind how the whole thing works. While we can throw terms at you such as SEO, SEM, SMO and the whole alphabet soup along with a massive amount of history, most of us have trouble grasping how it all works. So, in order to understand it, let’s go back to high school.

It’s Just like High School

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So what does high school have to do with SEO? In essence, SEO is exactly the same thing as high school and the popularity contest that goes on there.

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Lost Decades, Illustrated

When I discuss Lost Decades I always stress the fact that the “s” denotes the plural. Figure 1 shows that a decade and a half in, the trajectory of output has been noticeably depressed since 2001Q1.

The downtrend post-2001Q1 is more pronounced in per capita terms (extends only to 2011Q3, since I don’t have population post November 2011, and didn’t have the patience to hunt up projections to interpolate to quarterly frequency).

In Lost Decades, we make clear that we can avoid two complete lost decades, if we implemented reasonable policies. But we also recognized the obstacles (p.221):

… Financial interests resist regulations that shift the burden of risky behavior back onto them and off of taxpayers. Beneficiaries of government programs fight against attempts to curb their benefits.

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U.S. muni-bond market is 28% larger than reported in June

The face value of outstanding municipal bonds was $3.7 trillion at the end of September, based on figures from Mergent Inc., a private data vendor, compared with the previous figure of $2.9 trillion at the end of June, the Fed said.

The estimate of household holdings of municipal securities and loans is revised up by about $840 billion, on average, from 2004 forward, according to the Feds Flow of Funds Accounts report for the third quarter.

Citigroup Inc., using analysis of bond data, said in June that the central bank was underestimating the size of the local- government market, largely by failing to capture the amount of debt bought by individuals.

The bank estimated that the market was about $3.7 trillion. A Citigroup analyst, Vikram Rai, said the larger ownership by individuals may help explain volatility in tax-free securities amid concern about defaults by state and local governments, a risk that professional investors saw as more limited.

Fund Withdrawals

Investors pulled more than $30 billion from municipal-bond mutual funds from November 2010 to June, according to data from Lipper US Fund Flows.

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A brief guide on finding a tenant successfully

finding a tenantIf you are a homeowner, you don’t want to spend all your time on looking for tenants, especially if you have a job. Also if you want to move out but can not break a leasing agreement, you need a good tenant. So a decision to find a tenant with tenanthunter.com can save your time and money in different situations.

Of course, there are some fees involved and you can try to find a tenant on your own. Look at the ads of other owners and make a detailed description of your property similar or better.

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