What Your Relationships Can Learn From Setting Expectations
Whether you are in a professional or personal relationship, setting authentic expectations up front can really create a foundation for the relationship’s longevity.
If you do something when you first interact with a prospective customer (or partner), they will expect that to be the norm. If you decide you no longer can or want to do that something, then you look like a jerk.
For example, I buy a lot online from prestige cosmetics retailer Sephora. Even though their products are pricey, they won me over originally with a number of sexy offers, from free shipping and free samples to a points program and free gift packaging.
At some point in the last 12 months or so, they took away the free gift packaging online- it now ranges from $2-4 per order. This does not break the bank in any way and theoretically shouldn’t matter as I buy more for myself than I do as gifts there, but I still feel cheated. Why? They set the expectation that free gift packaging was part of their offer.
April 30, 2011
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Posted by Leo Jones
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